THE GHOBASH GROUP
MACRO TRENDS & CORE PRINCIPLES
We apply three overarching macro trends that we consider to be part of our DNA to improve and optimize our product and service solutions so we can exceed our customer’s expectations.
As the world we live in is becoming increasingly digital and data-driven, we use digital transformation technologies to create new business processes, culture, and customer experiences to meet changing business and market requirements.
PERSONALIZATION & CUSTOMIZATION
In the B2C domain, we apply omnichannel technologies to ensure a seamless customer experience at every digital touchpoint. We also believe in offering truly personalized and bespoke experiences for our customers.
Sustainability is at the heart of everything that we do. More and more people are becoming concerned with the environmental impact of consumer and business choices. As an organization, we are taking decisive steps to reduce our carbon footprint. For us green is not only a color, it is a ‘state of mind’.
All our businesses are driven by our Group’s guiding principles:
Delight Our Customers.
We use a Net Promotor Score (NPS) to measure customer satisfaction and use their feedback to improve the solutions and services that we offer.
Attract and grow the best talent in our markets.
We measure and track our employee engagement and design and implement programs to make our Group a better place to work.
Operate with integrity and conform to international best practices.
We apply best-in-class policies, training and internal audits to maintain a culture of responsibility.