THE GHOBASH GROUP
MACRO TRENDS & CORE PRINCIPLES
There are three overarching macro trends that we consider to be part of our DNA. We seek to improve and optimize our product and service solutions to exceed our customer’s expectations.
The world around us is getting increasingly more digital and data-driven. We use digital transformation technologies to create new business processes, culture, and customer experiences to meet changing business and market requirements.
PERSONALIZATION & CUSTOMIZATION
In the B2C domain, we apply omnichannel technologies to make the customer experience seamless at all digital touchpoints. We truly believe in offering personalised and bespoke experiences to our customers.
Sustainability is at the heart of everything that we do. More and more people are becoming concerned with the environmental impact of consumer and business choices. As an organsation, we are taking decisive steps to reduce our carbon footprint. For us green is not only a colour, it is a ‘state-of-mind’.
All our businesses are driven by our Group’s guiding principles:
Customer satisfaction is at the heart of everything we do – we measure our Net Promoter Score (NPS) and use our customers’ feedback to continue to improve the solutions and services that we offer.
We aim to attract and grow the best talent in our markets – we measure and track our employee engagement and design and implement programs to make our Group a better place to work.
We operate in accordance with the international best practices with regards to integrity and compliance – through best-in-class policies, training and internal audits we maintain a culture of responsibility.